What To Do When You Get Stuck
If you get stuck or lost at any point during the product creation / marketing process, don’t panic. There’s an easy solution! Just watch what the experts in your field are doing and how they’re doing it. Then do the same thing.
For example, if you can’t think of a great title for your ebook, look to the experts. Or, go to amazon.com and do a search for books on that subject. Read the titles/headlines and you’ll get some great ideas from there.
If you’re having a hard time creating a killer sales letter for your product, look at the top sellers and see how they’re doing it. Model yours after the best sellers! Don’t steal their work, but you’ll be surprised at how inspired you will be to go write your own after reading some that work. And of course, make yours better Another good point to keep in mind is… your book doesn’t have to be hundreds of pages long. I tend to create short powerful reports because they are quick and easy to produce. That’s a great way to go, especially if you’re a new marketer and want to get your feet wet. Best of all, short reports allow you to spread your risk, all of your projects will not become home runs, that’s the reality of any business. If you invest a lot of time and energy into creating a monster ebook that turns out to be a dud, you’ll become discouraged. On the other hand, if you had only spent a few weeks on creating a much shorter ebook which also turned out to be a dud, you could quickly pull that one out and replace it with another short one. Your risks are dramatically reduced and your chances of putting out a winner are increased! It’s better to create 10 little ebooks per year and have 2 of them flop (which means 8 of them are bringing in the cash!) than to only create one or two big ebooks in that same year and risk having them both flop. There is also a much better chance that 1 of your products will be a hot seller if you have 10 of them out there, instead of just one or two.
That has been my strategy for the past 7+ years. And it has worked very well for me. It can work well for you too. Make It Better! Most importantly, keep testing and tracking everything you do! After you have the basics down, start testing everything to make it better. Test your headlines to see which one pulls better. Test your offer, packaging, benefits, pricing… test everything! Don’t let anyone tell you what they “think” will work. Let your customers decide that for you. Don’t ever stop improving on what you have. Each little improvement you make can mean substantial additional profits for you. It’s the easiest way I know of to give your self a raise without doing too much extra work. Finally, make your package unique, either through the offer, the packaging, or the product itself. Make yours stand out from the rest of the pack. If you don’t do that, you’ll be lost among the other mediocre offers, and your customers will probably never find you. (If you can’t think of a way to make your product/offer unique, just look at how other industries are doing it. You’ll get some great ideas just by watching other businesses that are completely unrelated to your field.)
Do the above and you’ll continue to get great results. Speaking of being unique, if you’re thinking of writing an ebook on marketing, DON’T! Pick any other subject. You’ll have a much easier time selling a product outside of the ‘marketing’ arena. You’ll also often have much less competition in the non-marketing niches, and a much greater profit potential. I guarantee your mind will start racing with all kinds of ideas just by looking at the contents inside the above site. I wish you much success in all your future endeavors.